In late 2011 Captcha Studios were approached by Pure Gold Collagen to help them in their planned product launch and marketing materials. PGC was a first of it’s kind – a liquid beauty supplement which helped users keep their collagen levels high, and the signs of ageing down.
Captcha assisted in organising point of sale stands for the product’s launch in all the flagship Boot’s stores (including Bond Street), helping to create animated shorts to help promote the drink, and also product photography for use in magazine articles.
On top of this Captcha also created several adverts which appeared in the Metro newspaper and animated flash banners for the Daily Mail online. This accompanied the expansion of the product’s availability throe ugh Boots stores in the UK, and helped promote the product to a wide audience.
From this Captcha also had a large presence in conceptualising PGC’s sister product Active Gold Collagen, aimed at the mens’ health market.